Toyota has been bringing something worth noticing in its Prius cars. This time it broke the record in incorporating a relationship cars can have with people. Sounds strange? But this actually happened in Vivid Sydney. This festival was a success due to combined work of Toyota and Soap Creative. Toyota was brought on board due to its remarkable automotive brand in history.
At the festival, 3 Toyota Prius cars were transformed with an installation that enabled cars to emotionally interact with people. The technology used internal projection mapping along with lighting, sound and animation. Each car has its own personality […]