Corporate PR

Role of Ethics in Building or Destroying Reputation


In the business world, ‘REPUTATION’ is linked to the financial analysis of any organization. Financial crisis can ruin running businesses to their bottom lines which in turn effects shareholder’s perceptions. The financial industry itself also plays a negative role in developing a wrong perception regarding company’s reputation.

Firms consider good reputation as a top priority for themselves since any loss in market share could leave their business in the hands of their competitors. Why improving reputation? The answer is extremely simple, “To increase its sales”.

For the top industries to remain in competition, they need to […]