2014 June

Role of Ethics in Building or Destroying Reputation

25.06.2014
|
0 Comments
|

In the business world, ‘REPUTATION’ is linked to the financial analysis of any organization. Financial crisis can ruin running businesses to their bottom lines which in turn effects shareholder’s perceptions. The financial industry itself also plays a negative role in developing a wrong perception regarding company’s reputation.

Firms consider good reputation as a top priority for themselves since any loss in market share could leave their business in the hands of their competitors. Why improving reputation? The answer is extremely simple, “To increase its sales”.

For the top industries to remain in competition, they need to […]

A New Revolution in Mapping Technology

17.06.2014
|
0 Comments
|

Toyota has been bringing something worth noticing in its Prius cars. This time it broke the record in incorporating a relationship cars can have with people. Sounds strange? But this actually happened in Vivid Sydney. This festival was a success due to combined work of Toyota and Soap Creative. Toyota was brought on board due to its remarkable automotive brand in history.

At the festival, 3 Toyota Prius cars were transformed with an installation that enabled cars to emotionally interact with people. The technology used internal projection mapping along with lighting, sound and animation. Each car has its own personality […]

Dilemma of Facebook Likes

16.06.2014
|
3 Comments
|

Facebook has started to act as a sharing trap where we see different companies and brands promoting their products. Eventually, we are forced to like these pages due to their targeted marketing strategies. Besides these companies, many harmless photos are appearing on main screen of Facebook that attract sympathies of common man. This sharing trap, in other words, called as like-farming is extremely dangerous.

Like-farming is a scam. How? You see many magical photos on facebook that tell you to type some word in their comment and see what happens. Sorry to say but nothing changes […]